Does your copy reflect who you really are?
Your story is just like you—extraordinary.
Find the colors to show your authentic self in a way that resonates with your people and leaves them wanting to know more!
I’ll go first:
My holistic copywriter adventure started like this…
I’ve been putting pen on paper for as long as I can remember. I wrote short stories, poetry, and songs, filling napkins, notebooks, and quirky diaries.
Despite my dad’s ideal of having an engineer daughter (sorry dad!), I followed my heart and studied Communications.
There, I wrote and wrote some more and discovered I had a knack for storytelling and organizing the ins and outs of production, so I became a producer and scriptwriter.
I spent ~8 years in corporate video production. Video became my way of bringing narratives to life and gave me great joy…
…until it didn’t.
Then, everything changed.
I moved to Canada and endured my first winter (👋🏽hello, -45 C!).
I was remotely producing 2D and 3D animations for a Houston studio I adored when suddenly, I noticed something had shifted in me.
🍂I dreaded getting out of bed.
🍂I felt depressed and burned out.
I had lost my purpose.
Healing is what brought me to nita’s coloring book! 🌿
I decided to marry my passion for compelling narratives and wellness to support my own well-being and help others do the same—and that’s how this Coloring Book was born.
But after a few years of writing blogs, website copy, and digital marketing content for health and wellness brands…
I realized something was *missing*
The power of copywriting helps us persuade and sell…
But that power may fall short if we can’t genuinely connect with our audience.
As a health and wellness copywriter, I worked with many business owners who were so knee-deep in growing their businesses that they struggled to slow down and connect with their story, purpose, and values.
And therefore, they struggled to connect with their people to effectively market their products or services.
The rebirth:
my holistic copywriting approach
I quickly realized we need to bring YOU, your true light and inner wisdom, into the mix to tell a genuine story that resonates and moves your audience to take action.
So, I blended my skills as a copywriter,
my experience as a storyteller,
and my certification as a yin yoga teacher
to create…
The holistic copywriting model!
✨
This unique copywriting approach combines:
🌱embodied storytelling,
🌱mindfulness principles,
🌱and a focus on the human behind the brand
…to help you foster awareness, tap into your most authentic self, and bring it into your marketing—while creating space to cultivate your well-being.
Why holistic copywriting?
👀 Watch this to learn a bit more about my story, the mind-body healers I serve, and why I’m doing this during this new life chapter.
My values
📖 Vulnerability
Opening my heart and embracing my light and darkness is a courageous effort that helps me build authentic connections and amplify my message.
🧠 Mindfulness
Paying attention to the present moment with intention and without judgment is an ongoing practice that guides everything I do.
🧘🏽♀️Embodiment
Being aware and in tune with my body allows me to tap into its innate wisdom, discover my whole self, and act in alignment.
nita’s coloring book is open to holistic healers of diverse backgrounds, races, ethnicities, cultures, identities, and orientations.
If you are a heart-centered human who has a clear purpose,
values mindfulness and embodied practices, and is determined to serve others
(while taking care of yourself), we are likely a great fit!
🪷
I really do walk the walk…
Mindfulness and movement are not only part of my business core values; they are also a big part of my life.
Check out my yin yoga community, where I teach yin yoga and offer resources for mindful living.
This is how I know how to support you to embody your brand.
Here’s the *hot* tea 🔥
🍵 I was born and raised in Venezuela, lived in Houston and Barcelona, and now call Calgary home. Next stop: Spain, maybe?
🍵 I have a major in communications, specializing in audiovisual arts, and a postgraduate degree in film production. I wanted to be a hotshot Hollywood producer, but look at me now!!!
🍵 I was in an eight-year long-distance relationship with my now husband, the father of baby Ara. Long distance is heart-wrenching, would not recommend it.
🍵 I own WAY too many notebooks, but each one has a purpose, I swear!
🍵 I'm a Pisces sun, Cancer moon, and Sagittarius rising.
client love
〰️
client love 〰️
“I chose Nita for the balance her writing demonstrates between conceptually dense and conversational.
Our clinic needs both to create content that educates and connects with our audience without boring them or sacrificing depth of knowledge. After wading through a swamp of ‘not quite right,’ it’s been a blessing to work with Nita.”
- Paul Bokserman,
Marketing Director
“No fluff or inauthentic BS here.
Sometimes, you just need a kind, talented writer in your corner so you can toss ideas around and shape them into ones that have heart AND soul.
I recommend Nita to any business owner wanting to capture what makes them unique while staying aligned with their values, brand, and strategic goals.”
- Claire Matz,
Founder + CEO
